Ape'ritivo

Ape’ritivo is a branding and visual identity project developed for a mobile wine bar built on a converted classic three-wheeler. The concept focuses on creating a recognizable yet understated identity that combines the elegance of wine culture with the relaxed atmosphere of outdoor social gatherings. At the heart of the project is the design of the vehicle itself, which functions as a mobile serving point for wine at events and social occasions. The color palette—composed of soft greens, warm beige tones, and dark accents—creates a sense of natural elegance and timeless simplicity. The visual language draws inspiration from wine culture while maintaining a contemporary and fresh character. The logo features a stylized clover symbol, designed as a simple and memorable mark that can be repeated as a pattern and decorative element across different applications—from the vehicle exterior to cups, coasters, and other branded materials. The chosen typography, with its soft and elegant character, reinforces the feeling of relaxed enjoyment and conviviality. The project also includes the design of additional communication elements such as business cards, packaging, and small hospitality items. Together, these elements create a cohesive visual story that supports the core idea of the brand: making time for good wine and good company.

created: 2021